CRDR-151: Art Direction 1

First basic course in a consecutive sequence of three classes. This class is about creating imagery that breaks with the conventions of time, viewpoint and content, not advertising protocol. Emphasis is on the transformation of ideas into images, and effective communication that occurs when an idea produces an image that is perceived and understood by an intended audience. While art direction is the focus, studens will have opportunities to concept ads. Course material focuses on the early works of Doyle Dane and Bermbach, the agency which began the "Creative Revolution" during the '60s and still exists today.