This is the first class in a consecutive sequence of three writing courses. Course material provides an introduction to the craft of advertising copywriting and gives students a basic understanding of the copywriting process as it applies to advertising.
Requisites
Take CRDR-205, Brand Concepts 1
Take CRDR-250, 4th Term Review -AND- CRDR-255, Brand Concepts 1-AND- CRDR-263, Digital Narrative concurrently
Take CRDR-250, 4th Term Review -AND- CRDR-255, Brand Concepts 1-AND- CRDR-263, Digital Narrative concurrently