CRDR-312: Media Maker's Lab

Media Makers Lab is a new class combining the skills of advertising, film and design students in an intense collaborative immersion of short storytelling of advertising concepts applied to multiple social media platforms. The class is specifically created to emulate the process of a creative team working in an ad agency or a design firm crossing into the world of marketing. It will be a 5 hour class made up of 3-4 teams comprising one from ad, one from film and one from design to work on a series of briefs every two weeks from concept through to final production. Week one is getting a concept approved. Week two is shooting your concept, editing with sound design and presenting finished video(s) in class the second week. There will be 6 assignments each term. It will move fast. You will shoot on a smart phone or a digital SLR, no big budget shoots. Shoestring productions only. You must submit a website/portfolio to be accepted into the class. We will curate/form these teams prior to the first class. You will get an email telling who your partners are. You're expected to introduce yourself to each other before the first class. With your get-to-know-each-other you will come to the first class with the name of your company that you've agreed on as a team. You will present that name with a brief raison d'etre to support your company name The outcome is to disrupt the status quo of the conventional business model of ad agencies, clients and commercial production companies with the simple application of strong concepts and clear storytelling.