CRDR-358: Thinking for Next

The unexplored space of new market advertising: Every brand wants to be successful in their market, dominating the competition and delivering products that keep them relevant, profitable and moving ever forward. As advertising partners, it's our job to find new creative ways to help them accomplish this goal. In this class we will creating layered campaigns that take the brand beyond where they have been, pushing the limits of their identity and explore the endless creative possibilities. Moving them forward into new unexplored market spaces. Thinking for next is a medium to advanced course, that will focus on creating comprehensive campaigns centered on emerging market opportunities. Students will use research and existing brand identities to design and craft projects that work cohesively across an array of media platforms.