Understand the unique requirements of pitching and winning new business in today's world. This course will teach how platform thinking (vs executional thinking) is required to help traditional and non-traditional agencies win in this highly competitive space. Students will learn how strategy, execution and pitch presentation theater can help make creatives invaluable to their organizations. The end result are 2 full campaigns, one of which will be presented in a way that helps sell big ideas beyond just executions.
CRDR-431: Winning the Pitch
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