This course explores the creative and commercial forces behind iconic video game intellectual properties (IPs). Students will analyze successful franchises to understand the design, storytelling, branding, and market strategies that contribute to their longevity and impact. Through research into player demographics and industry trends, students will develop and pitch their own original IPs, supported by data-driven rationale and production strategies. Additionally, students will reimagine a dormant IP, crafting a reboot proposal that addresses contemporary market opportunities and audience expectations.
EGAM-155: Game Worlds & Industry
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