TRAN-503A: Customer Centered Research 1

If we see our role as transportation designers to be designing a better world for humanity, then we had better know very well who we are designing for! This course will take the form of workshops, which teach students robust methodologies for researching for the information required and then gaining the best insights from their research data. In turn this will significantly inform the final project brief and ensure appropriate solutions. In addition to these workshops, the faculty member will also provide support for the concurrent studio projects during the term to apply the workshop learnings appropriately.