TRAN-517: Design Strategy Sprint 1

Throughout the program, students are encouraged to regard their future, thought-leadership roles as applicable beyond traditional "design projects". The design methodologies they will be shown can be equally applied to creative strategies for business models and board-room issues. This course will be the first, short, spontaneous creative exercise where students are asked to consider a "hot topic" issue emerging somewhere across the transportation landscape. Taking on the role of competing consultant teams the students will be required to become conversant with the surrounding issues and recommend to the senior management of the appropriate enterprise or agency, smart and creative strategies for mitigating the issue. The topic will be deliberately chosen to familiarize students with the workings of a part of the transportation world that they may not be familiar with and yet is an important part of global business.