GBDS-511A: Brand Seminar 1

Learn through the challenges of top industry professionals and lessons learned through hard fought business, innovation and design strategies that worked and or failed. Develop leadership skills in brand innovation, strategy, and design while exploring key historical milestones that shape today's branding and innovation landscape. In this integrated seminar, you'll tackle real-world challenges-implementing design strategies in large organizations, in how to manage brands, with internal, and external partners at a global level while creating dynamic brand architectures and identify whitespace opportunities through case studies. Historical perspectives serve as context rather than constraint, revealing how past cultural and technological shifts continue to inform modern brand decisions and innovation.