GRFX-501: Graduate Studio 1

Course description and learning outcome: This studio course begins the process for the graduate thesis. The connection of research, analytic process, and strategy is the starting point of all work. Typography, form, and meaning across media is emphasized. Students will explore communication across multiple media maintaining a clear messaging. Starting with his or her goals, the student will create solutions including: Research and strategy Branding and identity Communication with client, designer, and audience Conceptual deconstruction Concept and form. Relationship between word, image, symbol, and technology Project types: 1. Brand communication across media: print, motion, web, packaging, social media, space and experience. 2. Personal explorations and risk taking via disruptive solutions 3. Fast prototyping and public dissemination of concepts