Thinking For Next examines strategies for advancing brand presence within new and evolving market spaces. Emphasizing theoretical and applied approaches, students will investigate methods for extending brand identity beyond established boundaries through comprehensive, multi-platform campaigns. Students will use research and existing brand identities to design and craft projects that work cohesively across an array of media platforms.
Requisites
Take GPRT-252 Comm Des 4: Identity Systems, GPRT-253 Type 4
Take GCDR-362 Concept & Story 2;
Take GCDR-362 Concept & Story 2;