Building on Package Design 1: Design Principles, Package Design 2: Brand Systems focuses on packaging design as a core component of a strategic branding system. Students will develop creative concepts that are appropriate to the brand's goals and intent, as well as the market in which the brand is positioned. Additional emphasis will be placed on exploring sustainability within the world of package design, creating high-quality physical and digital prototypes, and expanding the packaging system into promotional campaign assets.
Requisites
GPKG-202 Package Design 1: Design Principles