TDS-417A: SIG - B2B & B2C Brdng & Pkg

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Department
Graphic Design
Credits 3
Instructional Method
Studio 5 Hours 14 Weeks
Academic Level
UNDG
Students will be challenged to enhance SIG's classic portion packs functionality, image, and on-shelf impact. Additionally, students will explore sustainable packaging solutions for SIG's multi-portion packs while maintaining important packaging characteristics pertaining to ease of use, transport, and stackable nature. And lastly, SIG is inviting ArtCenter students to create a B2B visual brand language conveying SIG's unique core values and personality for its filling machines.