TDS-432A: Entrepreneur's Branding Lab

Department
Credits 3
Instructional Method
Academic Level
This new TDS graphic design course you will help you translate your idea into a marketable brand as you execute it through various communication platforms. It can be a project from a completed course or something self-initiated. Or, you can find a new subject to work with once you start the class. This course will help you understand of how to: . execute a cohesive and robust cross-media branding campaign . research and utilize economic/industry trends . develop agile and effective presentation skills in a variety of settings, including virtual, physical and digital . assess the business ramifications of what you create . integrate business practice as a prototyping tool in your design process. This class offers discussions of design thinking, requires rigorous iteration, emphasizes critiques of design work, includes guest speakers and field trips, and the potential to fully develop your product or service into a real business venture.
Requisites
Must be 6th term or higher.