Meyers Manx is the legendary California automotive company that created the original Dune Buggy and became synonymous with beach culture. Now under the design leadership of ArtCenter alumnus Freeman Thomas (formerly with Porsche, Audi, VW, DaimlerChrysler and Ford), Meyers Manx is expanding into new vehicle segments, pushing the industry in new directions and looking to bring fun and playful driving experiences to a whole new generation. In this "Summer of Smiles" sponsored studio, Transportation Design students will be challenged to explore new opportunities for the Meyers Manx brand, coming up with vehicle concepts (interior and exterior) that celebrate the driving experience and convey a sense of movement, playfulness and excitement. As a lifestyle brand, Meyers Manx also wants students from Graphic Design to work as a small creative agency creating the 'brand experience' from communications campaign packaging, apparel, and accessories that complement the vehicles. As part of the research phase of the project, students will visit the new Meyers Manx studio in Costa Mesa and get the opportunity experience the thrill of taking a dune buggy across the sand.
Requisites
Must be 5th Term or higher