This will be a term-long assignment that allows the student individually as well as collaboratively to immerse themselves in the Myers Manx brand of yesterday, today, and tomorrow. The challenge is to create an overarching visual identity system including a logo, proprietary photographic style, color palette, illustration (if applicable), graphic elements and typographic style that honors the Myers Manx brand history but can accommodate the future of the organization. We will demonstrate this range by focusing on a range of brand touch-points including digital, environmental, packaging, marketing communications, motion and co-branded partnerships. For Motion/Illustration only: We will also pursue a motion deliverable that will codify these brand assets in a way that could lend themselves to future touch-points like trade shows, event spaces and/or the Peterson Museum Cafe?.
Requisites
Must be 5th Term or higher