TDS-470: IWC Schaffhausen Spon Stud

Bring to life a new visual marketing strategy for IWC, the luxury watch brand with a rich history and heritage. Help introduce the world of IWC to a new generation of watch enthusiasts, while staying true to their legacy. Students with strong skills in visual storytelling and brand messaging are a must. Craftsmanship, unique collaborations, innovation, and personality are all qualities integral to the brand's identity and must be part of the outcomes. Deliverables will be digital and could include short-form or episodic films, games, other cross-platform storytelling. The sponsor wants innovative, fresh thinking and a new form of communication that resonates with young people.