HBUS-240: Principles of Marketing

Credits 3
Instructional Method
Academic Level
Do you wonder how great products and services make it to market and have impact? Who its ideal customer is, how to identify which advertising to use, or how online ads and social media work? Are you looking to obtain a strong foundation in marketing to get your messages out into the world? Then this is the course for you! In this class we will explore the world of marketing - the study of the business activities that direct the flow of goods and services from producers to users. Topics will include how to conduct market research, develop marketing strategies, and customer personas, positioning versus competition, choosing distribution approaches, essential website functions, methods of customer acquisition, creating messages for audiences (including underserved), and measuring the results of your methods to adjust and increase sales and impact. You'll practice application of the concepts in a range of realistic scenarios. You'll learn how to work within a marketing team as a designer across cultures, within a framework of ethics and sustainability.
Requisites
Must have taken: HMN-100/HWRI-102 Writing Studio, or
HMN-101/HWRI-101 Writing Studio Intensive, or Pass the
Writing Placement Exam