HBUS-300: Business of Design

The skills learned throughout your education at Art Center are invaluable for acquiring a position in the field of product design. But in this extremely competitive field, skills alone will not ensure a successful career. Individuals who excel, whether as entrepreneurs, corporate designers, or consultant designers, have embraced and exploited their role in the bigger universe of industry. Designers who understand business, corporate disciplines and systems, and how design can strategically contribute to business objectives and goals enjoy rapid advancement and a higher level of career success.