HENT-100OS: Intro Entrepreneurship -Online

Online Synchronous Course: Students will use their personal computers to connect to their instructor and peers using the DotED Learning Management System and the ZOOM web-conferencing technology. Weekly course sessions will be taught live online by your instructor at the date and time scheduled. Attendance will be taken at the start of each video session, and the instructor's class attendance policy is in effect. Student participation on the video platform is required, and all students must have access to a personal computer, a reliable internet connection, and a reliable microphone and camera for participation. (Classes may be recorded for student reference and recordings are accessible only to those students enrolled in the course.) Introduction to Entrepreneurship Thinking of starting a design driven business? In this course students will gain an understanding of how to launch a start-up venture and how to create entrepreneurial ventures from self-initiated projects. They will learn how artwork, design and products are developed from the entrepreneurial standpoint including how a design varies based on the business context. Students will create a new company and will develop a start-up strategy and use the Business Canvas Model as a foundation to evaluate the feasibility of the company (ies). Products can be two-dimensional graphics or illustrations applied to existing product categories, new stylistic designs, entertainment or media properties, on-line solutions, product design, brand concepts or technical inventions. This course focuses on the real world, daily experience of running a design driven business.