HENT-210: The Business of Licensing

For artists and designers who want to spend most of their time creating and less of their time on business issues licensing your work may be the right entrepreneurial career path for you. This course teaches the entire licensing process from putting together a licensing property, portfolio or program, picking the right licensors for your work, creating a licensing proposal and presentation, negotiating the deal, to managing successfully licensed artwork and products. Key creative content covered in the class include illustration, photography, graphic design, inventions, new products, new services, entertainment properties, character brands, print and digital publishing, brand licensing, and children's properties. Throughout the class each student will work on their own licensing project and strategy and create a final written proposal and presentation.