HENT-310: Take Product/Idea to Market

This course will help the student entrepreneur learn how to start a business, sell a product, find their customers, create a market strategy, figure out how management thinks, gauge financial risk and rewards, and attract resources. Successful startups require demanding execution measured against a careful plan and strategy. This is not a studio course that generates a product or idea: this course is for those entrepreneurs who have an existing product, service, or idea and now want to take it to the next level, to launch a business or sell a solution to an established company.