HPRO-320: Marketing and Self Promotion

This class is designed for photography students who'll be guided by a creative services consultant specializing in working with photographers and photography agencies. The world is a big place, just putting up your website and sitting back and waiting for jobs to flow in, does not cut it in this competitive field of photography. This class will focus on effective and creative marketing strategies individualized for each student. Topics include identifying who the client is and how to market a distinct message to that audience. Also covered in the class will be promotional campaigns, budgeting for marketing, the effective use of the changing social media landscape and portfolio presentations. To help each student, students will receive a one on one interview to develop a marketing plan tailored to their needs and skill sets. At the end of the term, each student will have a better grasp on where to find their clients, how to approach them, how to interact and how to keep them.