HSOC-340: Personal Branding Workshop

This is an advanced multidisciplinary branding workshop that is student-directed with the support of faculty and other professionals. Each student is expected to propose a brand project to work on during the term. A collaborative project between enrolled students is acceptable, as long as the work is divided equitably among teammates. Each student is responsible for setting individual or team goals and a timeline for the term. The culture of the workshop is studio-critique style. Each student is expected to participate fully in supporting their fellow classmates' goals through contributing to peerto-peer well-considered weekly critiques. The class is divided between critical readings and discussions, relevant brand-related topics and case studies led by individual students, and individual progress presentations and feedback sessions. We will engage with other branding professionals through guest lecturers/critics and workshop visits to local branding studios.