GBDS-501: Branding Studio 1

Developing Strategic Models and Concepts for a Global Brand. Weaving the process of brand and design strategy to gain mastery of design proposals articulating the vision through applying a strategic brand and design framework with concrete examples demonstrating the understanding of branding and innovation strategy principles through the execution of the vision. Brand Building - Analyze internal and external audits, competition, features and benefits analysis. Analyze and synthesize research materials. Brand Strategy - Review business objectives of brand plan determine strategic options. Brand Development - Design the identity and application to the 360 brand touchpoint. Execute brand and marketing integration.