GBDS-531: Business and Branding

The Business of Branding. Why one cannot exist without the other and how to reinforce the financial implications of executing on plan. Examine key business drivers, consumer desire, rational vs. emotional benefits and the bottom line. Evaluate the importance of HR, IT, Marketing, Sales, Operations and R&D. Leverage internal business teams to effectively work with key stakeholders. Influence and persuade. Sell an idea effectively to key stakeholders that affects change and shows a financial impact. Track design business implications to build credibility as a design leader. Evaluate a business problem and identify appropriate analytic techniques to apply. Demonstrate use of tools for visualizing data from the analysis techniques learned in the course.