GBDS-563: Brand/Culture/Anthropology

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Department
Masters BD&S
Credits 3
Instructional Method
Graduate 3 Hours 14 Weeks
Academic Level
GRAD
Consumer Insights, Society and Tribes. Planning research projects, data collection, and analysis of individuals, groups, and mass behaviors. Leverage consumer psychology and messaging. Analyze strategic insights of consumers and their behaviors. Evaluate consumer understanding and insights about individual user journeys & societal shifts. Create insight documents to build personas and customer briefs. Understand local, regional and global consumer behavior.