What is health and wellness for the millennial generation? How does the notion of physicality, beauty and wellbeing evolve in times of deep cultural technological shifts and profoundly changing values? The diverse and futureforward city of Berlin serves as resource and test lab for explorations on the leading edge between culture and commerce. Goal of this studio abroad project is to create fresh thinking that can augment the individual and social perception and experience in the realm of health and wellness. Areas of creative exploration of this transdisciplinary studio sponsored by Johnson & Johnson will include temporary Pop-up retail & wellness spaces and visionary applications for emerging media mobile / wearable / social / participatory / immersive / augmented). The testlabBerlin studio will be situated in one of the most exciting emerging locations, Bikini Berlin. The project will be connected to the international fashion and trend show Bread&Butter, and to the design festival DMY. Mentorship of the Art Center student team will be provided by a group of leading Berlin-based designers and artists.
testlabBerlin is a sponsored 14 week studio abroad project in the summer term 2011. Full semester credit: 12 units studio credit / 6 units of HDS credit.
Available to fifth term and above students by application. Lead faculty: Rob Ball
SAP-828: testlabBerlin
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