HSOC-285: Insights for Trans Design

"Insights" is a co-requisite of the sixth-term transportation design studio. This class guides designers in the creation of innovative vehicle concepts based on a strong foundation of research. Designers learn how to create compelling conceptual frameworks, driven by unique insights and articulated in a thoughtful, meaningful context. Since this class responds to a new sponsor brief each term, our focus is customized for each project, but our process remains constant. We employ a range of design research methodologies (primary and secondary) including observation, photo-documentation, ethnography, interviews, and trend tracking and forecasting. We keep the human story at the center of what we do, while considering broader trends that impact culture. Our work is closely coordinated and integrated with the design curriculum in the sixth-term studio class.