ILL-103: Communication Design 1: Primer

Course description and learning outcome: Fundamentals of messaging. Client/designer/audience. Concept and form. Image. Word. Symbol. Word and image exercises. Hierarchy levels. Generating powerful ideas. Public communication. Single message focus. Communication boot camp. Project types: Numerous exercises. Simple strong messages. Not about refinement, more about producing many concepts and solutions. Single surface communication. All b/w. Use of student photography. Scale changes: from posters to icons.