HENT-100: Intro to Entrepreneurship

Introduction to Entrepreneurship Thinking of starting a design driven business? In this course students will gain an understanding of how to launch a start-up venture and how to create entrepreneurial ventures from self-initiated projects. They will learn how artwork, design and products are developed from the entrepreneurial standpoint including how a design varies based on the business context. Students will create a new company and will develop a start-up strategy and use the Business Canvas Model as a foundation to evaluate the feasibility of the company (ies). Products can be two-dimensional graphics or illustrations applied to existing product categories, new stylistic designs, entertainment or media properties, on-line solutions, product design, brand concepts or technical inventions. This course focuses on the real world, daily experience of running a design driven business.