EGAM-153: Intro to Transmedia Design

This introductory class focuses on the shifting entertainment marketplace, the convergence of technology platforms and the strategy needed to extend an existing property across multiple platforms in ways that both drive revenue and increase audience engagement. Topics Covered: " Transmedia Fundamentals " Definitions and Transmedia Styles " Current and Historical Transmedia Case Studies " Storyworlds and Worldbuilding " Narrative Strategies for IP Expansion " Narrative Strategies for Increased Engagement " Medium Differences and Platform Planning " Transmedia Final Project - Extending Existing IP Course Learning Outcomes: The student will learn the basic creative strategies required to be successful across multiple mediums.