The course is structured based on real-world simulation of an in-house creative department for a major consumer brand. Advertising, Photo, and Film majors will work together to concept, develop, refine, and complete an image-driven advertising campaign. Advertising students will learn how to think photographically, exploring ways in which photography can help generate a wider and richer range of concepts, and train them in thinking more visually. Photo and Film students will learn more about concept ideation, brand research, telling a company's story, and how to solve communication problems in original and effective ways. The studio will be modeled on professional practice, with students working in art director/photographer/cinematographer teams to complete an ad campaign from concept to execution.
Requisites
Must be 5th Term or higher