HBUS-330: Dig Prod Des & Mgmt INSEAD

This course will provide students with the opportunity to collaborate with INSEAD MBA students and be taught by INSEAD faculty and industry experts while they work on the development, testing and management of a digital product. This course will give you an overview of how to become an effective product manager of digital products. During the INSEAD portion, designers with work with 4-5 MBA students, developing and testing a digital product concept. MBAs are expected to have a hands-on role in all stages of the project and the designers will be both coaches and active participants. ACCD participants be collaborating with INSEAD students in various time zones. In addition to the synchronous INSEAD component, the course will include an ACCD IxD mini course to prepare for the INSEAD project. The first half of the term will focus on fundamentals of Interaction Design with an emphasis on methods relevant to collaborating with Product Managers in a business context. At the midterm, each project team will present an overview of their Minimum Viable Product (MVP), business strategy, product features and functionality, and present interactive demos of primary features of the MVP for a product redesign project. Registration by application only. Please contact Study Away Department for details.