In this class students will develop a 'Style Guide' of illustrated and designed assets for application to numerous products such as luggage, backpacks, toys, clothing and digital accessories. Class focus will be on Consumer Products for the entertainment industry and the gift marketplace. All aspects of Style Guide creation will be identified and exampled. Students will learn how to professionally identify trends and how to use market demographics to inform their designs. Students will develop color palettes, choose fonts, illustrate characters, icons, and create graphics, patterns and borders appropriate for the consumer product market. It is advised that students should be proficient with advanced skills in Illustrator, Photoshop and InDesign, as the assets created will need to work at both large format and small scale and be bult to professional production standard.
Requisites
Must be 5th Term or higher