Design Lab 1/ Brand Strategies is an intermediate level product design course that will focus on Brand and its critical role in product /service creation, innovation, strategy, sustainability, and business success. Students will learn how successful brands create compelling user-centered experiences, strong value propositions and build brand equity through well designed products and services. Students will design branded solutions, that demonstrate an understanding of key brand principles, using common branding methodologies and tools that will be taught in this course.
Requisites
PRD-200, 3rd Term Review
-AND- PRD-215, Product Design 4
-AND- PRD-254, ID Graphics
-AND- PRD-215, Product Design 4
-AND- PRD-254, ID Graphics