GBDS-511: Brand Seminar 1

Department
Credits 2
Instructional Method
Academic Level
The Power of Brand Leadership. Learning through the eyes of Chief Creative Officers and the lessons they learned through hard fought business and design strategies that worked and or failed. Manage brands with internal and external partners and stakeholders at a global level. Innovate design led organizations. Process methodologies & research. Practice gut/intuitive methodology. Encourage fearless leadership. Analyze case studies (CCO led).