GBDS-512: Writing for Brand

Articulating the Brand Message through Words & Visual. Writing and visualizing effectively for your brand's audience to help clarify the positioning, the message, and personality. Tie the messaging strategy with the brand. Write content for traditional and non-traditional media for a global market. Think like a screenwriter in storytelling for internal and external audience. Name methodologies, naming systems, products, and services to communicate the brand promise and message. Understand different components of an effective visual and verbal communications strategy.