Learning from the pioneers of communication design: Past, Present and Future.
Understand the history of branding by learning from the pioneers of communication design. Learn of the origin of branding: Ancient Greece to 18th century porcelain. Understand the rise of identity and brand communication in the first and second industrial revolutions. Understand European modernism and branding. Understand American corporate identity 1940-1980. Learn of the rise of the "personal" brand with social media.