GBDS-521: Design Research and Strategy

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Department
Masters BD&S
Credits 3
Instructional Method
Graduate 3 Hours 14 Weeks
Academic Level
GRAD
Understanding the use of Observations, Insights, and Opportunities. Exploring various models of research into human behaviors, trends, and societal shifts in defining viable strategies. Measure and evaluate information. Conduct primary and secondary research. Analyze and synthesize the findings of the brand. Measure effectiveness and insights. Evaluate consumer and audience insights. Observe consumer journeys. Articulate your research through design. Create persuasive and compelling presentations in multiple formats.