GBDS-571: Branding Futures

How will brands live in future landscapes and how might we communicate in this space? Creating transmedia brand tactics and strategies for new platforms, societal, and technological shifts. Understand brand communications and consumer touchpoints platforms in a transmedia world. Explore digital landscape and its impact on brands. Analyze big data, algorithms, and machine learning. Understand social media content and brand influencers. Analyze augmented and virtual reality experience. Design with and for AI systems - how might this change the industry and how to leverage. Discuss - could we, should we and why implications for good or evil.