CRDR-413: Channel U

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Department
Creative Direction
Credits 3
Instructional Method
Studio 3 Hours 14 Weeks
Academic Level
UNDG
The unexplored space of new market advertising: USING YOUR LIFE & FEELINGS TO COMMUNICATE ON BEHALF OF COMPANIES. Don't create advertising - communicate with other human beings. Most advertising is bland, impersonal and irrelevant to the people viewing it. So, it's ineffective. Whatever the media, the best communication feels personal, like one human being talking to another. So rather than simply figuring out a new way to say this product is 'so awesome', it's more effective to bring your own humanity to the product or message. This requires looking for ideas within, (not on Google and YouTube). Unearthing your thoughts, feelings and experiences around a brief.