CRDR-102: Communication Design 1

This class covers historical aspects of the advertising and graphic design fields, as well as addressing communication strategies including the effective use of metaphors, iconography, idioms, allegories, cliches and methodologies. The nature of symbol and cultural essence are considered in assignments where the dynamic role of image, photography or illustration is stressed. Problem solving and conceptual thinking are strongly emphasized, as are the development of philosophical and professional attitudes related to the role of the designer as interpreter of society and promoter of products and services. This course provides an intensive introduction to both the creation and critique of original ideas.