TRAN-201: Transportation Studio 3A

This course will provide students with an expanded introduction to the transportation design field through an engagement of the basic design processes universally implemented throughout the automotive industry. Students will come to understand the process of concept development: from concept creation to sketch exploration to design refinement and final proposal; schedule/timeline implications to final presentation, concept clarification and craftsmanship; reason and purpose behind inspiration image: image history + technology; image dissection; and translation to concept. They will also understand basic design criteria: brand image + buyer to concept; human relation to package + vehicle architecture; 2D fundamentals: sketch + rendering; perspective; light source; basic reflection + color shift; and presentation layout: brand, buyer/user, concept, package, ideation, styling refinements and final design