Designer Paul Smith now has 15 shops and concessions in the UK and 200 shops worldwide, in markets including Japan, Paris, Milan, New York, and Hong Kong. The business, still based in his native Nottingham, has turnover of £325 million. As chairman and designer, Sir Paul is still involved in every aspect of the business. Known for his positive outlook on business and life, Smith has become a key figure of the British fashion industry. Although he is an internationally celebrated fashion artist, Smith is known to have remained very much down to earth. He frequently visits his shops, talks to customers, and learns about his clientele's needs. Paul is also a fan of ArtCenter students, having hosted us at his headquarters in Covent Garden, London during our Study Away visits. This pandemic year Paul Smith has set a special project for us, one that he will be involved in and offer inspiration, feedback and critique. This is a unique opportunity to test your creative thinking by addressing a Project Brief given by one of the most innovative designers working today.