HSOC-210A: Branding Spatial Experience

The primary focus of this class will be to explore brands and how they shape our ideas, identity and society. Students will gain a better understanding of their brand and the audience they are designing for in their SXD2 studio. Each student will create a brand video that expresses the positioning and purpose of their brand and its desired influence on the target audience. We will seek brand insights that are informative, inspiring, and memorable that will drive the design of studio projects. Translation of the brand through various touchpoints, including what this means for the brand to live its values while engaging audiences in meaningful ways, will be examined. Students will work on presentation skills to better clarify and communicate their SXD2 studio project story and message.