HSOC-341: Psychology of Branding

A weekly series of critical discussions exploring the application of social psychology to the development of brands and branding strategies. Brands alter our perception of reality! The brain and the brand interact to influence our behavior. We will explore how the brain works and how brands design for it. Brands are looking for a piece of your mind and your wallet! We will explore the connection between our brains and the consumer world, including examples in social innovation. Does it make a difference if marketers are trying to persuade us to do something that is ultimately in our best interest? Who gets to decide?Branding reshapes our brains! Together we will uncover the code behind the brands (and the designs) that influence us, with or without our knowledge or consent. Come with curiosity; leave with creative strategies that leverage your understanding of the psychology of branding.