An advanced course focused on the craft of writing across a range of disciplines, including social media, advertising, and emerging media, as well as experiential marketing. Students will explore how writing adapts to different formats and audiences, learning to shape messages that are clear, compelling, and memorable. Through a variety of assignments, the course emphasizes the power of language in storytelling, concept development, and strategic communication-equipping you to write with precision, persuasion, and creative impact.
Requisites
Take CRDR-262A, Creative Writing 1