Art Direction 1 is a laboratory for visual authorship. The course cultivates taste, point of view, and the ability to shape meaning through design. Students develop ideas through research, experimentation, and whatever new tools the world throws at us-learning how intentional choices in tone, sequence, language, and method give form to thought. Each project challenges students to articulate their vision with clarity and conviction, developing the instincts that underpin thoughtful creative execution and leadership.
Requisites
Take GPRT-102, Communication Design 1 AND GPRT-103,
Fundamentals
Fundamentals
