Brand Concepts explores foundational principles and modern frameworks for building impactful brands rooted in craft, culture, and commerce. Using interdisciplinary tools and emerging technologies, students transform cultural research and strategic insights into distinctive brand strategies. The course emphasizes hands-on experimentation, professional deliverables, and collaborative approaches - ranging from rapid prototyping and individual inquiry to team-based projects and client-focused presentations - while honoring tradition, engaging the present, and envisioning the future.
Requisites
Take GPRT-102, Communication Design 1 AND GPRT-103,
Fundamentals
Fundamentals